³ëº§°æÁ¦Çмö»óÀÚ Á¶Áö ¾×Ä÷ÎÇÁ(George A. Akerlof, Co-Winner of the 2001 Nobel Prize in Economics)¿Í ·Î¹öÆ® ½¯·¯(Robert J. Shiller, Co-Winner of the 2013 Nobel Prize in Economics)ÀÇ Çö °æÁ¦Ã¼Á¦, 'ÀÚÀ¯½ÃÀå°æÁ¦'¿¡ ´ëÇÑ ÅëÂûÀÌ ¼Ò°³µÈ´Ù.
The modern economy is very much built around targeting people's needs both real needs and imagine needs. (Çö °æÁ¦Ã¼Á¦´Â »ç¶÷µéÀÌ ÁøÂ¥·Î ÇÊ¿ä·Î ÇÏ´Â °Í°ú ÇÊ¿äÇÑ °ÍÀ̶ó »ó»óÇÏ´Â °ÍÀ» Ãß±¸Çϴµ¥¿¡ ±â¹ÝÇÏ°í ÀÖ´Ù)
Fishing is selling people something that they think they need rather than what they really need.
(»ç±â´Â »ç¶÷µéÀÌ ÁøÂ¥·Î ÇÊ¿ä·Î ÇÏ´Â °ÍÀÌ ¾Æ´Ï¶ó ÇÊ¿ä·Î ÇÑ´Ù°í »ý°¢ÇÏ´Â °ÍÀ» ÆÄ´Â ÇàÀ§´Ù.)
If you had a cat food company you wouldn't say 'Dried Dead Fish' on the label...we live in a constructed world that's filled with deception like this.
(°í¾çÀ̹äȸ»ç°¡ Á¦Ç°¿¡ '¸»¸°Á×Àº¹°°í±â'¶ó°í Ç¥½ÃÇÏÁö ¾Ê´Â °Íó·³, ¼¼»óÀº ÆÇ´ÜÀ» È帮´Â ±â¸¸À¸·Î ä¿öÁ® ÀÖ´Ù.)
our civilization has gotten so complicated we do need complex regulation.
(»çȸ°¡ º¹ÀâÇØÁü¿¡ µû¶ó ±ÔÁ¦µµ º¹ÀâÇØÁ®¾ß ÇÑ´Ù.)
It's not that the government knows better, it's that civil society knows better. Civil society is a concept, a civilization of responsible adults who do not delegate all decisions to 'the government'.
(Á¤ºÎ°¡ ¾Æ´Ï°í ½Ã¹Î»çȸ°¡, ¸ðµç °áÁ¤À» ´Ü¼øÈ÷ Á¤ºÎ¿¡ À§ÀÓÇÏÁö ¾Ê´Â (ÇൿÇÏ´Â) Ã¥ÀÓ°¨ÀÖ´Â ¼º¼÷Çѽùλçȸ°¡ ÇÊ¿äÇÏ´Ù.)
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